The much awaited ICE Totally Gaming for the year 2014 is starting to go full swing as early as the two last months of fiscal 2013. The organizing committee for the anticipated gathering of land based and online casino prime delegates is ushered in with the sensational campaign. The February event is scheduled and everything is well organized and taken care of. Moreover, the organization in charge of the trade show displayed ultimate creativity in the marketing campaign arena with its promotional stints. The annual gaming event will spend its 2nd year of celebrating and gathering together all key bookmaking players and operators in ExCel Exhibition Centre in London.
ICE Sensational is the experiential campaign released for the up and coming ICE Totally Gaming trade show early next year. The campaign releases its objectives including the delivery of ICE messages across online casino prime operators across all the human senses. The promotional tool will be released throughout international media in connection to the bookmaking industry. There will also be extensive print media involvement and the campaign for the digital direct marketing niche. In order to realize this goal, ICE Totally Gaming organizers will be utilizing the ICE cleansed database of over 120 countries through their gaming professionals and innovative social media campaigns. ICE Totally Gaming Portfolio Director, Kate Chambers told reporters, “The fiscal 2013 is a huge year especially for the ICE organization. ICE is confirming its new residence,London’s highly acclaimed and the largest exhibition venue, ExCel.”
Chambers further stated, the huge and vast new venue is the way for ICE Totally Gaming to attract its unique land based and online casino prime attendees, all 22,247 of them. The attendance data analysis of the bookmaking trade show only displayed more encouraging results. There is a massive increase for 2010 with 24.1% increase, 8.6% boost for 2011 and 4.3% increase for the year 2012. ICE organizers confirmed that 2013 is another promising year for the organization with far reaching success through the commitment of the stakeholders and the multimedia campaign that seeks to connect all players in the casino industry regardless of race and nationality.