Two of the major operators in today’s bookmaking industry are collaborating for an innovative marketing effort. Pinnacle Entertainment, Inc. and MGM Resorts International recently made an announcement regarding the two companies and their inked partnership. The deal will merge the customer loyalty programs of the two casino prime operators. By April 1st 2014, Pinnacle’s select members of its “My Choice” program will have the chance to show their tickets, get hotel stays and other remarkable benefits and perks at the properties of MGM Resorts based in Las Vegas. On the other hand, the M Life members of MGM Resorts’ customer loyalty program will benefit from Pinnacle’s properties located in regional gambling markets in the US.
The hotel stays, use of amenities, dining and other perks guaranteed for members of Pinnacle and MGM’s customer loyalty programs are confirmed. The main headquarter of Pinnacle Entertainment is in Las Vegas and is not into Strip gaming property operations. Nonetheless, the company operates and owns gambling venues in other states including Iowa, Colorado, Mississippi, Northern Nevada Jackpot community, Louisiana, Indiana and Missouri. Online reports showed that MGM Resorts International is one of the major operators of Strip resorts with 10 properties under its umbrella. MGM properties include the City Center complex, MGM Grand, The Mirage and the Bellagio. Sources from the two involved companies assured customers and loyalty program members more benefits and perks from the merger and marketing campaign.
MGM Resorts International and Pinnacle Entertainment, Inc. indulged in an aggressive marketing plan, expansion and growth. The recently inked deal is just one of the tangible proofs of the visions of the companies particularly in the bookmaking arena on the Strip. The casino prime operators are given the chance to offer more exciting and encompassing rewards to their clients and customers through their newly forged marketing affiliation. This will also give the companies access in providing entertainment and gaming to locations where they do not own or operate properties. The perks of the merger of the customer loyalty programs of MGM and Pinnacle allow them to touch new markets which the companies previously considered untapped.